Joaquim Maria Magalhães Luiz Gomes

Joaquim Maria Magalhães Luiz Gomes is the driving force behind Heed Capital’s long-term growth, bringing more than thirty years of hands-on experience across Portugal’s financial sector. He began his career analysing markets at Fidelity before moving into entrepreneurship, founding Midas Investimentos and later overseeing private banking operations at BBVA. These early chapters shaped his approach to leadership: clear-headed, pragmatic and grounded in real market understanding rather than theory. Since 2010, Joaquim has guided Heed Capital as CEO and Board Chairman, transforming it from a boutique initiative into one of the more recognisable independent asset managers in the Iberian region. Under his direction the firm strengthened its fund management capabilities, expanded advisory services, and embraced digital transformation to improve transparency and client experience. Colleagues often describe him as meticulous and direct, someone who values thoughtful decision-making over noise. His leadership blends institutional discipline with an entrepreneurial mindset, helping Heed navigate changing regulation and investor expectations with stability. Joaquim continues to focus on strategic growth, innovation and building a culture that prioritises clarity, responsibility and long-term value for investors.